February 10, 2013

Playin' With My Friends

This advert is pretty old now as it was aired by Swedish furniture company Ikea in October 2012 promoting the December party season - but to me it feels timeless.

I Love the concept and how the kids have been styled in colours depicting their oversized toy partners!

I'm a massive fan of the retro palette trend that I feel like I'm seeing everywhere at the moment, particularly in music videos. The palette in this ad is a mix of bright and mid-tone shades of powder blue, hot pink, citrus green and mustard yellow.

Check out the making of Ikea Present...Playin' With My Friends as told by Darren the Scottish bear!

P.S The music is by Welsh band Masters in France!

Ikea.com

Mastersinfrance.com

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